01
Measure
Start with the truth.
Update the numbers, check progress and make the current blocker visible.
OutputOne visible blocker
Program structure
One measurable priority. Every week.
Teams choose 3–5 measurable results for the 15 weeks, then work on the biggest current bottleneck.
01ChooseDefine the results that matter for the 15 weeks.
02FocusPick one measurable priority for the week.
03ProveUse real evidence to decide what happens next.
The weekly rhythm
A simple loop, repeated with intent.
The rhythm keeps founders accountable without turning the program into a calendar full of meetings.
02
Learn
Learn only what helps now.
Use targeted expertise to understand the week’s most important problem.
OutputOne informed decision
03
Build & spar
Turn advice into work.
Build the next version and pressure-test decisions with mentors and the program team.
OutputWork ready to test
04
Test
Take it outside.
Put the work in front of customers, users or the market and collect evidence.
OutputReal-world evidence
05
Reflect
Close the loop.
Write down what changed, what was learned and the next measurable priority.
OutputThe next priority
Zoom out.
Review traction, product usage, sales, fundraising, blockers and the next targets.
Stay honest.
If the evidence changes, the plan changes. Progress matters more than protecting an old assumption.